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Le Meriden Hotels and Resorts were one of the Travel Industries 'early adaptors' of electronic marketing to maximize their global reach and at the same, maximize their marketing budgets by going 'electronic. Leonardo was proud to work in partnership with Le Meridien to propvide a cmprehensive range of e-marketing products, which are available to all our travel industry customers.

IMAGE AND RICH CONTENT MANAGEMENT Firstly, Le Meridien addressed their need to centralize and manage their digital image content with a “Private Digital Library” that would encompass distribution solutions.
		Le Meridien 'Private Digital Image Library' Le Meriden's customized "private label" image content management and distribution portal, attached to their website, enables on-line retrieval and downloading of images and promotional materials, in low (website use) and high (commercial printing) resolution from one central image bank. Additionally, the PDL can be utilized to power images directly to distribution channels world-wide, from one central source. The PDL has a sophisticated search facility and access to the materials is secure and password protected.

Distribution The Group also greatly benefits from Leonardo's partnerships that mean that the images from the PDL are distributed to our target audience via the GDS (Galileo), to end web portals such as Lastminute.com (independent) or lodging.com (GDS owned) in a branded and customized format. New images added to the PDL automatically update those appearing to the end user, guaranteeing the images are current and of the highest quality. The group does not have to concern itself with delivery or image naming conventions as Leonardo manages such technical aspects of distribution.

MediaBank The established travel industry image distribution bank. Due to MediaBank being accessed by over 70,000 key registered Travel Trade partners worldwide, the group places certain hotel's imagery onto this public access domain to heighten awareness of the groups images and individual hotels but also to point potential partners toward the group at both corporate and individual level.

Le Meridien PRC The Le Meridien PRC is an online centre for all electronic press and media communications. The platform has a centralized contact database that can be managed at both corporate and regional level to provide instant distribution of all releases combined with the correct imagery to the global press community and within the group itself.

DynamicBrochure A fully customized and branded electronic version of traditional printed brochures that pull images from the PDL in an enhanced online media-rich presentation. These brochures can be further customized to reflect market segments and can be multilingual.

E-Flyer Eflyer is a tactical marketing piece that dynamically pulls images from your PDL and is delivered in a URL link or embedded into an email. It is an effective product that is quick to develop and can be used with your own email generator and lists.

Digital Booklet This is an electronic off-line copy of larger traditional printed brochures featuring animated turning pages that can be sent electronically, linked to a website or used for CD Rom distribution. Ideally it can be used to save costs on collateral print and distribution costs as well as to service any electronic or direct sales activities.